We recognize that ad tech is powerful stuff, and while we love working with the toys and tools we work with, we must also admit that there should be some kind of ethical guidelines that govern what the analytics industry should, and shouldn’t do.
The industry as a whole is self-regulating and laws are being enacted, but there is also an opportunity to collaborate and have constructive conversations around the use of data to better serve our users and optimize marketing.
Go ahead, review & comment on the draft Digital Marketing & Analytics Ethics Manifesto!
Planning:
- January 25th: open for comments (you can always comment)
- January 26th: group review/discussion while at Superweek
- January 30th: presentation at Superweek, along with an update of this website and additional tools to facilitate collaboration and discussion
Stéphane Hamel, Ethical Marketing & Analytics Advocate